1. How much do you spend per year with production suppliers for marketing materials (marketing collateral documents, direct marketing materials, promotional items, and point-of-sale materials)? (Do not include amounts paid to “creative” firms such as advertising agencies, graphic designers, etc.)

Less than $25,000 (1 point)
$25,000 - $50,000 (2 points)
$50,001 - $100,000 (3 points)
$100,001 - $200,000 (4 points)
Over $200,000 (5 points)

2. How many salespeople and/or sales channel partners (resellers, dealers/distributors, wholesalers, etc.) do you support with marketing materials?

Less than 25 (1 point)
26 – 50 (2 points)
51 – 100 (3 points)
101 – 200 (4 points)
Over 200 (5 points)

3. How many distinct marketing materials do you use? (This question refers to the number of distinct marketing items, not the quantity of each item used. For example, you may use 2,000 copies of a given product brochure in a typical year, but the brochure counts as one item.)

Less than 25 (1 point)
26 – 50 (2 points)
51 – 75 (3 points)
76 – 100 (4 points)
Over 100 (5 points)

4. How many production suppliers do you use for marketing materials?

1 – 2 (1 point)
3 – 4 (2 points)
5 – 6 (3 points)
7 – 8 (4 points)
Over 8 (5 points)

5. What percentage of your marketing materials do you throw away (or stop using) each year because they become obsolete?

5% or less (1 point)
6% - 10% (2 points)
11% - 15% (3 points)
16% - 20% (4 points)
Over 20% (5 points)

6. How many requests/orders (from salespeople and/or sales channel partners) for marketing materials do you receive, process and fulfill?

Less than 10 per week (1 point)
10 – 25 per week (2 points)
26 – 50 per week (3 points)
51 – 75 per week (4 points)
Over 75 per week (5 points)

7. On average, how long does it take to fulfill requests for marketing materials (from order receipt to shipping)?

Within 24 hours (1 point)
1 – 2 days (3 points)
Over 2 days (5 points)

8. How much time do you spend managing your inventory of marketing materials?

Less than 30 minutes per week (1 point)
30 minutes – 1 hour per week (3 points)
Over 1 hour per week (5 points)

9. How many square feet of building space do you devote to the storage of marketing materials?

Less than 50 (1 point)
51 – 100 (2 points)
101 – 150 (3 points)
151 – 200 (4 points)
Over 200 (5 points)

10. Which of the following best describes your use of and/or need for customized marketing materials?

Do not use and have no need. (1 point)
Occasionally use, but this is not a major area of need. (2 points)
Occasionally use, and need to use more often. (3 points)
Frequently use customized marketing materials. (4 points)
Frequently use, and need to customize more (5 points)